Pascal Babineau Boulé

Passionate about communications, Pascal began his professional journey with a bachelor’s degree in Public Communication from Université Laval, where he specialized in social advertising. He distinguished himself through his rigour, curiosity, and ability to navigate complex strategic issues. He later completed a second bachelor’s degree in graphic design, strengthening his understanding of visual language and refining his sense of presentation.

Over the years, Pascal has developed strong expertise in media relations, building strong relationships with journalists, anticipating their needs, and positioning client messages effectively. His understanding of the media landscape and his responsiveness make him a valuable asset in high-visibility communications initiatives.

He also plays a key role in coordinating operations and developing integrated communications strategies. Attentive, organized, and results-oriented, Pascal manages multiple mandates with efficiency while maintaining a consistently high standard of quality.

Beyond media relations, he contributes to content development, event planning, business development, and the agency’s visibility. While his creative eye remains an important strength, his leadership is increasingly defined by his strategic perspective and people-focused approach.

Outside of work, Pascal can often be found enjoying the outdoors, reaching the summit of a mountain, or discovering new culinary experiences.