Portfolio

What we've Envisioned and Delivered

Associations

Raising Awareness of the International Cospas-Sarsat Programme and Extending the Reach of Global Search and Rescue Day

The Cospas-Sarsat international satellite system detects distress signals anywhere on Earth, yet remains largely unknown to the public. We are giving this Programme the visibility its impact deserves, on a global scale.

Infrastructure

Reinventing a 40-year-old brand and driving CAPCLO in Canada

We reimagined CAPCLO's brand (name, visual identity, and digital presence) and are now supporting the company’s positioning in Canada within the media, on LinkedIn, and on the ground with press coverage that already carries its voice, from Saguenay all the way to Quebec's major media outlets.

Technology

Increasing the local and international visibility of Devolutions, a Quebec-based leader in cybersecurity and remote access software

Our team provides structured guidance in order to support Devolution's multi-market initiatives: detailed studies on industry trends, announcements regarding acquisitions, implementation of its international expansion and more.

Technology

Increasing the local and international visibility of Devolutions, a Quebec-based leader in cybersecurity and remote access software

Retail

Activate a Comprehensive Media strategy to Support the Growth of the PTULA Brand

We helped propel this sportswear brand with a strong brand strategy, multichannel digital campaigns, and continuous optimization. The result: measurable growth and a loyal community.

Communication and media

Deploying an Innovative Acquisition Strategy for Cn2i to Accelerate Subscription Growth

We supported CN2i in deploying a reimagined acquisition campaign offering an attractive entry point for digital subscriptions. This initiative, a finalist at the Global Media Awards of the International News Media Association (INMA), drove subscription growth while maintaining profitability and retention.

Communication and media

Deploying an Innovative Acquisition Strategy for Cn2i to Accelerate Subscription Growth

Agri-food

Deploy a 360° Strategy to Increase Awareness of Vegpro and Its Brands

Through a combination of media relations, influencer marketing, and digital campaigns, our team supported Vegpro International, Canada’s leading producer of ready-to-eat vegetables, in enhancing the reach of its brands Fresh Attitude and Folia.

Explore our content

Knowledge, opinions included

Point of view

"PR Is Back": What the Age of AI Reminds Us About Authority

Why public relations are returning to the forefront thanks to artificial intelligence-driven research, and why, in fact, they never really went away.

Knowledge Sharing

B2C Black Friday: How to Build a High-Performing Marketing Strategy

Black Friday is much more than a day dedicated to discounts. For B2C businesses, it is a strategic opportunity to drive sales and acquire new customers. However, to fully capitalize on its potential, success depends on what happens long before the big day arrives. Explore why early planning is key to maximizing Black Friday opportunities, and more importantly, how to build an effective strategy.

Knowledge Sharing

Google Ad Grants for Nonprofits: How it Works and Who is Eligible

Google offers nonprofit organizations up to US$10,000 per month in advertising. Yet many nonprofits here are not taking advantage of the program because they assume they are not eligible. Here’s how Google Ad Grants works and why your organization may qualify.