Professional services
Designing Cohesive Visual Identities in Support of the Ordre des Architectes du Quebec’s Members
Two complementary projects take shape around a shared ambition: to provide members with a coherent, inspiring experience rooted in the profession's universe. Through the creation of the visual identities for Espace ressources and the Élévation newsletter, our team weaves a consistent thread between functionality, aesthetics, and clarity.
Transforming the Members' Visual and Digital Experience
Our team designed the complete visual identity for Espace ressources, a digital platform for members of the Ordre des architectes du Québec. Drawing inspiration from the main brand’s visual language, we created a logo, defined the typography and colour palette, and designed custom icons. Each visual element was carefully crafted to build a structured, accessible, and engaging environment.
We translated this identity into web mockups that provide a smooth and intuitive user journey. Every screen was designed to maximize the user experience, highlighting key content and features. Our approach combines aesthetics and ergonomics to create a clear, coherent, and engaging experience for members.
A Visual Identity that Makes Every Issue Shine
As a second mandate, our team developed the visual identity for the Élévation newsletter by defining a distinct style, while remaining consistent with the Order’s overall visual universe. The logo, typography, colour palette, and icons were designed to create a clear and recognizable signature.
We then redesigned the Mailchimp template, integrating this visual identity into the available block structure. Each section was designed to make the content readable, modern, and engaging, while maintaining visual consistency across all digital communications.
