Logistics
Ekkinox: Evolving the Brand Without Losing Momentum
Guiding Ekkinox through a strategic brand transformation that blends continuity with modernity. From a refreshed visual identity to the launch of a new digital experience, every element was designed to preserve the company’s reputation while amplifying its impact. A seamless transition driven by integrated design and an enhanced multichannel presence.
We had the unique opportunity to guide Ekkinox through a rebranding process. Our priority was to preserve the company's well-established reputation during the name change, ensuring its clients and employees experienced minimal disruption. Every step was designed to reflect continuity, ensuring that Ekkinox's identity remained strong while transitioning into its new brand.
Crafting a Strong Brand Identity and Design Integration
A significant part of our work involved developing a robust brand identity that communicated Ekkinox’s four primary service lines effectively. The team played a pivotal role in ensuring that the new look and feel remained consistent across all mediums, from web design to social media and internal memos. We created a cohesive visual identity that captured the company's values and energized its refreshed image.
Launching a New Digital Experience and Expanding Campaign Reach
In addition to the branding work, we also developed a highly user-centric landing page. Prioritizing functionality and ease of navigation, we ensured that the new site would meet the needs of a diverse audience while embodying Ekkinox’s refreshed identity. Complementing this, we rolled out comprehensive multi-channel campaigns that reinforced the new branding across various digital platforms.
“The deRabane team quickly proposed several branding and design strategies for the new brand image, and all within a very short timeframe. A dynamic and meticulous team that demonstrated remarkable attention to detail. We are very proud of the result, which will significantly enhance the brand's market presence.”
