Logistics
Supporting Trinet to Make Logistics Simpler and More Accessible
We collaborated with Trinet in order to create an employer brand that combines logistical credibility with visual clarity. Our mandate: develop its visual and digital positioning, consolidate its web presence, and attract both customers and talent through an integrated marketing strategy.
A Brand That Reflects Logistical Reliability
We designed the entire Trinet brand universe, from the visual platform to the creation of illustrations and related images. The goal was to convey the rigour and reliability of the logistics sector through a distinctive and consistent identity. This identity was then rolled out across the company's entire communications ecosystem: website, seasonal email signatures, social media posts, as well as in various internal and external communications tools aimed at the B2B market.
A Digital Showcase That Builds Credibility
We designed Trinet's web mockups with the user experience placed at the heart of the process. The site had to meet the needs of two distinct audiences: companies looking for reliable logistics solutions and candidates wishing to join a growing team. This dual approach guided the structure, navigation, and design, ensuring a smooth and consistent experience for either journey. Our team then developed and hosted the website securely, guaranteeing both performance and stability. The digital ecosystem was strengthened by a search engine optimization (SEO) strategy, in addition to multi-channel advertising campaigns, aimed at increasing Trinet's visibility both among its potential customers and among the talent the company wishes to attract.
Employer Branding and Talent Attraction
We supported Trinet in implementing an employer branding strategy aimed at enhancing its appeal among talented individuals. In line with the brand's visual identity and tone, we created content that reflects the company's culture and values of proximity, efficiency, and mutual support. With this in mind, we developed an immersive video project which showcases employees in their daily work. This authentic content illustrates the reality of the field as well as the pride of being part of the Trinet team, while also supporting recruitment efforts on digital platforms and social media.
Being a creative person did not make it easy to find a company that takes the time to learn who we are, what we do, and how we want the world to see us. Everyone can talk about 'thinking outside the box', but to actually turn thoughts into images and images into a story that tells it the way we want it told, that is no small task. Today, the deRabane team is a vital part of telling the world who we are, what we do, and how we do it. They tell it our way, as we see it through our eyes. Thank you, team deRabane, for 'making our day easier'.
