Retail
Building a Transactional Digital Presence for Plume Canada
With over 85 years of history, Plume Canada is renowned for its expertise in crafting luxurious bedding made from down, feathers, and synthetic fibres. Despite this well-established reputation, the company needed to modernize its image and digital tools in order to appeal to a new generation of customers and meet the demands of e-commerce.
A Digital and Brand Transformation
Our team supported Plume Canada in the complete overhaul of its brand image, updating its visual identity and graphic universe to reflect the elegance, quality, and modernity of its products. The new branding honours the company’s heritage and craftsmanship, while also positioning it within today’s highly competitive market.
Concurrently, we developed a transactional website that combines refined design and technical performances. The user experience was carefully crafted to be intuitive, fluid, and mobile-friendly, while showcasing the richness of the product range. The site also integrates essential e-commerce features which enable seamless order management and secure transactions.
Clear and Impactful Content
Every item of content was carefully designed to deliver a transparent and trustworthy customer experience. From product descriptions to the drafting of transactional policies (returns, exchanges, shipping, etc.), we ensured clear and professional communications which strengthen customer trust.
Increased Visibility Through Digital Marketing
To support this repositioning, we launched targeted digital marketing campaigns in order to raise awareness of Plume Canada, boost its online presence, and drive sales. The result: a revitalized brand with a strong visual identity and a high-performing e-commerce platform, ready to continue its growth and win over a wider audience.
"Working with deRabane was a truly wonderful experience. Thanks to their guidance and expertise, we were able to strengthen our market presence. The professionalism and creativity of the entire team truly made a difference."
