Technology
Promoting and Explaining Veintree’s Advanced Post-Biometric Technology
In North America and Europe, we helped Veintree in presenting its post-biometric authentication solution, whose innovative approach is based on the hand's venous network and stores no biometric data.
Developing Multi-Sector Visibility
Veintree, a cybersecurity startup, developed an innovative technology inspired by biometrics. It captures the venous pattern in the hand and converts it into an unalterable, encrypted mathematical formula, eliminating the need for databases and providing greater privacy protection. Our team's mandate was to promote this advanced technology to various sectors which could benefit from innovative authentication technology, capable of withstanding even quantum-level cyberattacks.
To this end, through pitches, press releases, and positioning within the media, we developed several tailor-made approaches to increase Veintree's credibility and visibility according to the targeted sector: industrial, commercial, financial, medical, government public safety agencies, and more. This strategy led to establishing contacts with companies, as well as with potential investors, thereby allowing our client to diversify its partnership and development opportunities.
On-Site Support During Prestigious Events
With the aim of further improving Veintree's visibility, we helped position its CEO as a participant in several technology trade shows in Europe and North America, so that the specific features of this innovative technology could be explained and demonstrated to different audiences. Among these events, we highlight our on-site support in the United States during the renowned Consumer Electronics Show (CES), one of the world's largest technology innovation trade shows.
In addition to coordinating preparations for such high-profile events, this on-site presence was also supported by a strategic social media plan. This enabled our team to disseminate and promote the Veintree CEO's meetings with participants and the media.
Content to Explain an Advanced Innovation
As another aspect of our mandate, we reviewed the entire content of the company's website. Additionally, our team wrote content that clearly explains the security of encrypted algorithms, how advanced data protection works, as well as the characteristics of the hands' venous networks, which form the basis of a unique access key specific to each individual.
This approach was also reflected in opinion pieces aimed at the general public or specialized websites. These letters addressed the many issues related to privacy in the quantum era, as well as the multiple possible applications of Veintree's technology, in a manner tailored to each audience. This also contributed to our primary mission: increasing the company's visibility and reputation in several sectors.
