Nonprofits (NPOs)
Raising Public Awareness of the Rise in Youth Violence with Maison Kekpart
To support the launch of the video capsule “Plus fort sans violence” ("Stronger Without Violence"), we implemented a targeted media relations strategy to maximize coverage and raise awareness about youth violence prevention.
Addressing a Need, Sparking Dialogue
In response to the alarming rise in armed violence among youth in Quebec, Maison Kekpart launched the video capsule “Plus fort sans violence”, (Stronger Without Violence) created in collaboration with young participants and police officers to spark dialogue and promote a culture of peace.
Our agency's role was to ensure strong media visibility for this initiative through an effective press relations strategy. We enhanced the press release, crafted a compelling media pitch, developed a targeted press list, and coordinated interview requests with Kekpart’s leadership and the Longueuil Agglomeration Police Service (SPAL).
To further amplify the impact and organic reach of the awareness video, we also provided strategic guidance on Maison Kekpart’s social media management.
This multi-faceted approach generated meaningful media coverage and positioned Maison Kekpart as an engaged and credible leader in youth violence prevention.
