Agri-food
Deploy a 360° Strategy to Increase Awareness of Vegpro and Its Brands
Through a combination of media relations, influencer marketing, and digital campaigns, our team supported Vegpro International, Canada’s leading producer of ready-to-eat vegetables, in enhancing the reach of its brands Fresh Attitude and Folia.
Sowing Influence, Harvesting Recognition
Our team spearheaded multiple media relations campaigns featuring Vegpro's key milestones. These included the construction of a new state-of-the-art greenhouse at its Quebec facilities in Sherrington, the rebranding of Fresh Attitude, and the launch of Folia products.
We also develop ongoing collaborations with Quebec and Canadian content creators to engage consumers with informative and entertaining content.
A Timely Campaign with Loounie
As part of an advertising campaign for Fresh Attitude, deployed from October 2024 to March 2025, we orchestrated a digital strategy aimed at increasing brand awareness, all while strengthening its connection with an engaged Canadian audience.
In collaboration with content creator Loounie, we developed original content, including recipes and vox pops, that captured attention through their authenticity. This content was then amplified across Meta, YouTube, and TikTok, maximizing overall reach and impact.
A Renewed Digital Showcase for Fresh Attitude
As Vegpro unveiled the new brand identity of its Fresh Attitude product line, grown in its farms and greenhouses, we developed a completely reimagined website to reflect this renewed positioning.
The new platform highlights the freshness and quality of their ready-to-eat vegetables and salads, while featuring rich content and news that emphasize the benefits of nature and the importance of a healthy, practical and accessible diet in everyday life.
