Retail
Supporting UGO Cycle in its Expansion to Promote Sustainable Mobility
Discover how a well-orchestrated public relations strategy led this leader in electric bicycles generate a significant surge in demand through effective brand visibility.
Advancing Electric Mobility
UGO Cycle, a Quebec pioneer in the electrification of traditional bicycles through its conversion kit, mandated our agency to transform the opening of its second workshop in Quebec into a strategic visibility and positioning opportunity. The objective: increase brand awareness, generate tangible media coverage and reinforce its status as a leader in sustainable mobility.
The mandate included the design and execution of a comprehensive media relations strategy, supported by the drafting and distribution of official invitations and a press release, the development of a targeted media list, coordination of interviews with the founders, and an influencer outreach component aimed at amplifying reach across social media platforms.
The result was strong interest not only in the opening of the new workshop, but also in the electric conversion kit and the company’s innovative cycling products. UGO Cycle subsequently experienced a busy summer, driven by growing demand from customers.
