Nonprofits (NPOs)
Promoting Société Via’s Mission Through a New Brand Identity and a Website
Through the development of a new brand identity and the design of a new website, the deRabane team is delighted to have supported the company in promoting its local mission, strengthening its employer brand awareness, and highlighting its sorting centres.
Throughout this project, we supported Société VIA in modernizing its brand image and deploying strategic tools while strengthening its online presence and enhancing its employer brand through various initiatives.
Brand Refresh and Website Redesign
One of the first aspects of our involvement was updating the company’s visual identity. We developed a revised brand book to present a modern, professional, and cohesive image aligned with the company’s vision and values.
This new visual identity was then applied to their showcase website, designed to deliver a seamless and engaging user experience. Our team structured the site for intuitive navigation and implemented a clean design focused on accessibility and interaction. Search engine optimization was also a key priority to maximize visibility and drive engagement from both the community and potential candidates.
Creation of Tools to Enhance the Brand
In addition to the website, we developed several communication and promotional tools to solidify Société VIA’s identity across various interactions. These materials, whether digital or print, ensure visual consistency and strengthen the brand’s impact with its target audiences.
Annual Report Design and Motion Design Adaptation
As part of Société VIA's corporate communication strategy, we managed the layout and design of its annual report, a document created in alignment with the new visual identity. This strategic tool enables the company to present its financial results and achievements in a professional and visually appealing manner.
To further enhance accessibility and engagement, we also adapted the report into a motion design video. This dynamic and interactive format helps captivate a broader audience by highlighting the year’s key milestones in a clear, lively, and impactful way. Through this modern approach, Société VIA can communicate its message in a more effective and inclusive way.
“In an industry where change occurs in real time, the team respected our pace, taking the necessary steps to meet with our teams to fully understand our needs in terms of corporate image and employer branding. Their support, both for the creation of a new website and in terms of graphic design, has also allowed us to raise the quality of our multimedia communications.”
