Retail
When Media Coverage Opens New Markets
How a well-executed visibility strategy helped Ficodis attract investors, attract entrepreneurs, and even break into the U.S. market. A collaboration that demonstrates the power of great media positioning.
Since 2015, we have been supporting Montreal-based Ficodis in the strategic promotion of its acquisitions, ensuring its media positioning in Quebec, Ontario, Western Canada and the United States.
Our team has helped raise the profile of some 20 acquisitions, thus strengthening the group’s visibility and credibility across these key markets. We also supported Ficodis during its integration into French group Descours & Cabaud through clear, consistent communications.
Ficodis’ continued trust reflects our direct contribution to its success. Media coverage generated in the early years of our collaboration captured the attention of financial partners who had previously been difficult to engage. It also sparked the interest among entrepreneurs eager to join the Ficodis network while continuing to operate their businesses.
Our English-language media coverage even drew the attention of a U.S.-based company, leading to a strategic acquisition that marked Ficodis’ entry into the American market.
We are especially proud of this long-standing collaboration, which demonstrates the tangible impact of a well-executed communications strategy.
Magazine MCI
Le Groupe Ficodis acquiert deux entreprises aux États-Unis et au Canada : Bay Fastening Systems et MacMor Industries
