COMMUNICATION

Amplify SLA Québec’s Mission and Engage Audiences Through an Integrated Approach

Our team lends its expertise to ALS Quebec by motivating the public to participate in the organization's major fundraising events, with proceeds supporting people affected by the disease and advancing research.

Published and updated on February 13, 20261 min read
Strategic FibrePublic Relations FibreMedia FibreCanada
Amplify SLA Québec’s Mission and Engage Audiences Through an Integrated Approach

Raising Funds, Helping People

As part of its mandate with ALS Quebec (the ALS Society of Quebec), our team supports this non-profit organization by developing communication strategies that promote its fundraising activities. The donations received are used to provide services to people affected by this disease, as well as to their families, and contribute to medical research programs aimed at overcoming amyotrophic lateral sclerosis.

Flagship Events for the Cause

We help ALS Quebec promote its cause by inviting the media to report on events in which the public is invited to participate, such as the Walk to End ALS and the Ride to Fight ALS. Elected officials are also invited to take part in these activities to further raise public awareness of the organization's mission.

Disseminating Information and Engaging the Public

In addition to drafting and distributing press releases and media pitches, our team manages social media postings in order to reach the widest possible audience and encourage sharing, all in the hope of furthering research.

2023

 
9M
Impressions
 
55
Media coverage generated

2024

 
22.9M
Impressions
 
108
Media coverage generated

About the client