Education
Transform ELAM’s Digital Presence to Generate B2B Opportunities
Taking charge of all marketing activities and redesigning the website to increase brand awareness among B2B targets.
A Finely-Tuned Strategy and a Transformed Brand
Corporate language school ELAM sought to enhance its digital strategy and better align it with its B2B focus. We conducted an analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT), alongside persona development exercises. This refined the approach and enabled the implementation of more targeted digital campaigns. ELAM also underwent a complete visual identity refresh, featuring a modern logo, new typography, and a new colour palette, thus bringing energy to the brand.
We then developed a new website, optimizing the user experience with clear service offerings and strong SEO practices. The site now ranks among the Top 10 for relevant keywords in its industry. Furthermore, a blog section was added to boost visibility through internal linking.
Varied Content and Informed Decisions
Our team developed ELAM's key B2B-focused messaging and produced a wide range of content, from web copy to social media ads and video content. The team also managed multi-channel ad campaigns on platforms such as Google, LinkedIn, and Spotify, ensuring continuous optimization based on data and performance tracking. Regular keyword research and blog optimization ensured long-term SEO success.
Throughout our partnership, we provided transparent performance reports, allowing ELAM to make informed business decisions while continuously fine-tuning its marketing efforts to ensure long-term growth.
“We developed a great partnership with deRabane from the get-go. The team is highly professional and truly results-oriented. Their dedication to our needs goes well beyond our expectations, it’s almost as if they're a part of our internal marketing team! We appreciate their attention to detail and creative approach. They are great to work with and we look forward to our continued partnership.”
