Healthcare
Amplifying the Voice of Doctors of the World Canada in the Public Sphere
Humanitarian crises, armed conflicts, systemic inequalities: the organization takes a stand on today’s most pressing issues. Behind the scenes, we orchestrate media operations and ensure strategic, impactful dissemination.
Making Humanitarian Messages Matter
DeRabane acts as a strategic partner to Doctors of the World Canada, supporting them in the public positioning of their media communications. We help identify timely opportunities and define impactful messaging angles that allow their spokespersons to speak out effectively on global health issues and humanitarian crises, whether they pertain to armed conflicts, pandemics, or systemic inequalities.
Our support extends to the development and dissemination of targeted communications, including press releases, open letters, and opinion pieces, in order to convey their advocacy to authorities and raise awareness among decision-makers. We also assist in enhancing the visibility of their public events, such as conferences addressing national and international issues, by ensuring consistent and strategic media coverage.
Through this collaboration, deRabane is committed to amplifying the reach of Doctors of the World Canada's messages, thus supporting their mission to raise public awareness of the realities experienced by vulnerable populations around the world.
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Deploying a High-Performing Fundraising Campaign
We supported Doctors of the World Canada in the design and activation of digital advertising campaigns to support its year-end fundraising efforts. Backed by a structured media strategy, these campaigns were deployed and continuously optimized to maximize message reach and overall performance.Activations were carried out across social platforms, including Meta and TikTok, as well as Google Ads, complemented by tactics deployed within the Google Grants ecosystem, a program that provides advertising credits to non-profit organizations. This integrated approach maximized the impact of every dollar invested and, compared to the previous two years, generated a significant 43% increase in funds raised.
"A meticulous, conscientious, and deeply committed team whose attentive listening and strong values help faithfully convey the mission of Doctors of the World. Their great versatility, spanning public relations as well as communication strategies, is supported by a remarkable grasp of core issues. They stand out through the elegance of their approach and their ability to leverage communications as a strategic tool for impact and influence in the public sphere."
