We support KOLLIDE in its media operations to raise awareness of the company's successes in cutting-edge cranial protection through 3D printing technologies.

Elevating Kollide's Technology in Professional Sports

Technology

Published and updated on May 22, 20261 min read
Public Relations FibreStrategic FibreCanada
Elevating Kollide's Technology in Professional Sports

KOLLIDE, a Montreal-based company, develops 3D-printed matrices engineered to better absorb impact energy. These matrices are then inserted inside the protective helmets worn by professional athletes. KOLLIDE's solution is now used by some NFL (National Football League) teams due to its superior protection against concussions.

First Steps in the NFL

In 2021, our team handled press operations when KOLLIDE was the recipient of a prestigious grant awarded by the NFL in recognition of its solution's potential. Our initiatives combined press release distribution and coordinated interviews to position the company at the forefront of sports innovation. Additional media activations followed in 2023, when GLADIATOR helmets were introduced within select NFL teams.

Demonstrations and Education

We also organized live demonstrations to which sports and science media were invited, to better explain the technology and approach behind the protective helmets developed by KOLLIDE. In addition to company leaders, professional players were also present and testified to the helmet's effectiveness and lightweight design.

Heading Into New Disciplines

Beyond football, we supported KOLLIDE through strategic media initiatives as the company prepared to expand into other professional and high-level sports disciplines where head and body protection remain critical performance and safety factors.

 
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"We are extremely pleased with the media coverage achieved through our collaboration with deRabane. The team's creativity and project execution allowed us to reach the media in a way that was beyond our expectations." 

— Éric Gaudreault, President, Kollide

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