Deploying an Innovative Acquisition Strategy for Cn2i to Accelerate Subscription Growth

Designing an Innovative Acquisition Campaign

We supported CN2i in the design and deployment on an innovative campaign aimed at testing an acquisition model based on flexible subscription pricing. Our role consisted of structuring the approach, defining key messaging, and ensuring consistency across all touch points in order to deliver an offer that was both compelling and performance-driven.

Driving Performance Through a Creative and Strategic Approach

The creative work began with the development of a strong and compelling slogan: “Un média qui vous ressemble, un média qui nous rassemble” (A media that looks like you, a media that brings you together). This aimed to highlight the group’s cooperative status while conveying a sense of community, a key differentiating factor for our client.

This work was then extended through a cohesive visual identity and the production of content, including videos, as well as the development of visual assets tailored to newsletters and various distribution channels.

This integrated approach ensured a consistent and high-performing experience, directly supporting the organization’s acquisition objectives.

Deploying an Integrated, Multichannel Strategy

Our team orchestrated the rollout of the campaign across a combination of digital channels, including a comprehensive email marketing strategy, Google advertising, and programmatic activations. We handled email design, production, and quality assurance, in addition to defining deployment scenarios and managing the full execution of the campaign.

Simultaneously, we developed and optimized the paid media strategy in order to maximize reach, engagement, and conversion throughout the user journey.