Healthcare
Connecting Patient Health and Physicians' Care with ELNA Medical
An evolving web platform as well as multichannel support to promote the ELNA Medical Groups’s brand image, highlight its expertise, and strengthen its presence among patients and healthcare professionals.
A Scalable, User-Centric Website for a Growing Medical Network
ELNA Medical wanted to entirely redesign its website in order to offer a seamless and accessible experience to its patients, while also positioning the platform as a strategic lever for recruiting healthcare professionals. To achieve this, we worked closely with their team to gain a thorough understanding of the needs of their two target audiences — patients and providers — and thus structure the content accordingly. Collaborative workshops, user tests, and a redesign of the site map helped guide the design toward a clear, user-friendly, and functional experience.
We handled the entire development of the website, focusing on a technological solution that is easy to maintain, while also incorporating robust features: geolocation of clinics, online appointment booking, dynamic display of hundreds of pages, management of bilingual content. The result is a responsive, scalable, high-performance website that reflects the scope of the ELNA network and supports its growth efforts among both the general public and its professional community.
A Strong Image Carried Across All Channels
Our team supported ELNA Medical in creating a variety of visual content, ranging from informational brochures to newsletters and including graphics tailored to the needs of clinics and social media. Each element was designed in strict accordance with the brand's guidelines, thus ensuring visual consistency and clear positioning across all touchpoints.
"The deRabane team, with its great listening skills, its agility, its technical capabilities, its design approach and its business model focused on simplicity, is not only an agency or a partner, but a key member of our marketing and communications team. Thanks for your outstanding work."
