Associations
Marketing the Visées Program Through a Strong Brand Identity, a Complete Website, and Multichannel Visuals
In collaboration with the Metropolitan Chamber of Commerce (CCMM) and the Federation of Chambers of Commerce of Quebec (FCCQ), we are marketing the Visées program, a concrete solution to the labor challenges faced by Quebec SMEs.
Refining Brand Positioning
Mandated by the Chamber of Commerce of Metropolitan Montreal (CCMM) and the Federation of Chambers of Commerce of Quebec FCCQ, deRabane supported the Visées program in developing its positioning by helping define a strong and distinctive tagline.
By analyzing the needs and expectations of target audiences, we contributed to clarifying its message and strengthening its identity, ensuring communication that aligns with its values and ambitions. This work has positioned Visées as a trusted partner for entrepreneurs and professionals.
Creating a Cohesive Visual Presence
We developed a consistent visual identity for Visées, including a logo, colour palette, and typography that reflect the brand’s essence. This was applied uniformly across all platforms and website, social media, and print materials, reinforcing brand recognition and loyalty. Our focus on maintaining a strong visual presence helps Visées stand out in a competitive market.
Strategic Digital Deployment
To prepare for the launch of Visées and optimize its online presence, we first developed a dedicated landing page to generate leads and gauge interest from the target audience. This initial step laid the foundation for an effective digital strategy before proceeding with the complete website development.
Designed and developed by deRabane, the website was built to provide a smooth and intuitive user experience, with optimized navigation across all devices. Featuring a modern and sleek design, it highlights the essence of Visées while facilitating visitor engagement.
“Our collaboration with deRabane can be summarized in four words: expertise, efficiency, responsiveness and creativity. A valuable synergy that propels the various programs supported by the Fédération des chambres de commerce du Québec. The deRabane agency is an ally that cultivates excellence at all times.”
