Associations
Connecting Immigrant Workers with Employers in Rural Areas Through the Un emploi en sol québécois (Employment in Quebec) Program
Deployed to promote the sustainable professional integration of newcomers to more rural areas, an inclusive, multi-channel communication strategy increased the program's visibility and generated a record number of registrations.
Modernizing the Image and the Message
The Un emploi en sol québécois program needed to raise its profile and better communicate its benefits to newcomers settling in the Greater Montreal area. To address this challenge, we undertook a complete overhaul of the program's brand image and defined an inclusive, accessible language that is sensitive to intercultural realities. This new approach aimed to make the program easier to understand, enhance its relevance, and create a more human connection with its target audiences.
Deploying a Multi-Channel Campaign
To ensure optimal visibility, an integrated communication strategy was deployed. This included traditional poster campaigns in the subway and in neighbourhoods with high concentrations of immigrant populations, as well as digital ads on Facebook and YouTube using geomarketing tactics. By increasing the number of touchpoints and tailoring messages to the various platforms, we maximized reach and effectively connected with target communities.
Highlighting Inspiring Stories
At the heart of this strategy, we designed and produced short video testimonials highlighting the journeys of newcomers who chose to build their future in rural areas. These authentic and positive stories embodied the program's human approach and served to inspire future participants. From selecting candidates to coordinating filming with an external producer, we ensured the creative and narrative consistency in order to reinforce the credibility and impact of the message.
"An excellent communications agency, highly professional and attentive to our needs."
