Technology
Strategically Supporting the Visibility of Cegid’s Hr Innovations Across Canada
Our team helped position Cegid in the Canadian market by developing a targeted communications strategy. The goal was to highlight their innovations, and most particularly the integration of artificial intelligence into their HR solutions, by participating in ongoing discussions surrounding this technological revolution.
Through strategically distributed press releases, surveys, and opinion letters, we strengthened Cegid's position as a key opinion leader in the Canadian human resources sector.
Highlighting artificial intelligence innovations in the human resources sector
In order to raise awareness of Cegid's advances in artificial intelligence, we took care of the drafting and distribution of targeted press releases. These announcements highlighted the new offerings in their software catalogue, thus showcasing the innovation and automation of their applications. These efforts succeeded in positioning Cegid's products as cutting-edge solutions.
Establishing Cegid as an expert in HR trends through its exclusive data
To strengthen Cegid's credibility, our team conducted localized surveys in order to analyze HR trends and the impact of AI in Quebec and Canada. The data collected was then used to draft strategic opinion letters. These opinion pieces, published in specialized media outlets, established Cegid as a reference and key expert in the sector.
