Creative Fibre

Communication and media

Deploying an Innovative Acquisition Strategy to Accelerate Subscription Growth

We supported CN2i in deploying a reimagined acquisition campaign offering an attractive entry point for digital subscriptions. This initiative, a finalist at the Global Media Awards of the International News Media Association (INMA), drove subscription growth while maintaining profitability and retention.

Deploying an Innovative Acquisition Strategy to Accelerate Subscription Growth