Media Fibre

Communication and media

Deploying an Innovative Acquisition Strategy to Accelerate Subscription Growth

We supported CN2i in deploying a reimagined acquisition campaign offering an attractive entry point for digital subscriptions. This initiative, a finalist at the Global Media Awards of the International News Media Association (INMA), drove subscription growth while maintaining profitability and retention.

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Retail

Activate a Comprehensive Media strategy to Support the Growth of the PTULA Brand

We helped propel this sportswear brand with a strong brand strategy, multichannel digital campaigns, and continuous optimization. The result: measurable growth and a loyal community.

Agri-food

Deploy a 360° Strategy to Increase Awareness of Vegpro and Its Brands

Through a combination of media relations, influencer marketing, and digital campaigns, our team supported Vegpro International, Canada’s leading producer of ready-to-eat vegetables, in enhancing the reach of its brands Fresh Attitude and Folia.

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Healthcare

Amplifying the Voice of Doctors of the World Canada in the Public Sphere

Humanitarian crises, armed conflicts, systemic inequalities: the organization takes a stand on today’s most pressing issues. Behind the scenes, we orchestrate media operations and ensure strategic, impactful dissemination.

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Associations

Connecting Immigrant Workers with Employers in Rural Areas Through the Un emploi en sol québécois (Employment in Quebec) Program

Deployed to promote the sustainable professional integration of newcomers to more rural areas, an inclusive, multi-channel communication strategy increased the program's visibility and generated a record number of registrations.

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Communication and media

Redefining Acadie Nouvelle’s Digital Performance in Service of the Community

We support our client through an integrated approach combining strategy, advertising performance, and data-driven culture in order to optimize its digital ecosystem as well as strengthen its mission to inform and inspire the Acadian community.

Education

Transform ELAM’s Digital Presence to Generate B2B Opportunities

Taking charge of all marketing activities and redesigning the website to increase brand awareness among B2B targets.

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Construction

Repositioning BSDQ Through an Impact-Driven Strategy to Reignite Industry Interest

Poorly known or misunderstood by part of its target audience, the BSDQ was facing a perception issue that hindered the adoption of its services. Our team set out to restore clarity to the BSDQ's mission, reconnect it with stakeholders, and drive engagement with its tools.

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Associations

Marketing the Visées Program Through a Strong Brand Identity, a Complete Website, and Multichannel Visuals

In collaboration with the Metropolitan Chamber of Commerce (CCMM) and the Federation of Chambers of Commerce of Quebec (FCCQ), we are marketing the Visées program, a concrete solution to the labor challenges faced by Quebec SMEs.

COMMUNICATION

Amplify SLA Québec’s Mission and Engage Audiences Through an Integrated Approach

Our team lends its expertise to ALS Quebec by motivating the public to participate in the organization's major fundraising events, with proceeds supporting people affected by the disease and advancing research.

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Associations

Supporting the Digital Transformation of Quebec Businesses Through the CDAP Initiative

Faced with perception issues and limited adoption, the Canada Digital Adoption Program required a strategic review to optimize its communications, accelerate grant approvals, and expand its reach.

Communication and media

Transform CN2i's Reading Experience Through a Reimagined Digital Approach

In a context where free access to information, the rise of misinformation, and rapidly changing consumption habits are undermining traditional media models, Les Coops de l'information must continually reinvent themselves. Their objective: to preserve high-quality local news, while ensuring their economic sustainability.

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Associations

Optimizing the User Experience and Digital Performances of the DAF Program

Our team supports the Federation of Quebec Chambers of Commerce. (FCCQ), in promoting the Doing Business in French (DAF) program, an initiative that assists small and medium-sized businesses of 25 employees or less that are located in the Outaouais, Montérégie, Estrie, and Capitale-Nationale regions.

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Associations

Structuring an Engaging Digital Experience for Pratiques RH

We support the Federation of Quebec Chambers of Commerce (FCCQ) in the commercialization and promotion of Pratiques RH (HR Practices), a platform offering practical solutions in human resources management designed to meet the evolving need of Quebec's SMEs.