Strategic Fibre

Communication and media

Deploying an Innovative Acquisition Strategy to Accelerate Subscription Growth

We supported CN2i in deploying a reimagined acquisition campaign offering an attractive entry point for digital subscriptions. This initiative, a finalist at the Global Media Awards of the International News Media Association (INMA), drove subscription growth while maintaining profitability and retention.

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Associations

Provide Strategic Support for the Promotion and Visibility of the Programs of the Fédération des chambres de commerce du Québec

For several years now, our agency has supported the Federation of Chambers of Commerce of Quebec (FCCQ) in the deployment of its strategic initiatives. This trusted partnership brings together our combined expertise to support large-scale programs and evolving needs.

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Communication and media

Redefining Acadie Nouvelle’s Digital Performance in Service of the Community

We support our client through an integrated approach combining strategy, advertising performance, and data-driven culture in order to optimize its digital ecosystem as well as strengthen its mission to inform and inspire the Acadian community.

Retail

Activate a Comprehensive Media strategy to Support the Growth of the PTULA Brand

We helped propel this sportswear brand with a strong brand strategy, multichannel digital campaigns, and continuous optimization. The result: measurable growth and a loyal community.

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Aerospace

Strategic Brand Positioning and Digital Revamp for AAA Canada

Contribute to the national and international effervescence of the aerospace, ground transportation and defence industries.

Technology

Strategically Supporting the Visibility of Cegid’s Hr Innovations Across Canada

Our team helped position Cegid in the Canadian market by developing a targeted communications strategy. The goal was to highlight their innovations, and most particularly the integration of artificial intelligence into their HR solutions, by participating in ongoing discussions surrounding this technological revolution.

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Education

Transform ELAM’s Digital Presence to Generate B2B Opportunities

Taking charge of all marketing activities and redesigning the website to increase brand awareness among B2B targets.

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Technology

Showcasing Quebec’s Quantum Leadership, Driven by PINQ² and its Partners

PINQ² granted a very important mandate to our team: announcing the launch of the first Quebec-based quantum computer platform, as well as communicating the highly advanced services offered by the organization.

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COMMUNICATION

Amplify SLA Québec’s Mission and Engage Audiences Through an Integrated Approach

Our team lends its expertise to ALS Quebec by motivating the public to participate in the organization's major fundraising events, with proceeds supporting people affected by the disease and advancing research.

Associations

Encouraging the Next Generation and Supporting SMEs With the Accueillez un stagiaire Program

Our team supported the FCCQ in the launch of the Accueillez un stagiaire program, a Pratiques RH initiative providing 4,000 wage subsidies totaling $30 million to support Quebec SMEs. Our mandate included developing the program’s visual identity, creating an online platform to streamline application management, and deploying a multi-channel strategy to maximize reach among businesses across all regions.

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Telecommunication

Orchestrate a Flagship Annual Event that Brings Structure and Cohesion to the Private Mobile Networks Sector

Our team was greatly involved with Agurre in modernizing its image, website and White Paper, in addition to participating in the organization of its sector's annual symposium.

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Associations

Supporting the Digital Transformation of Quebec Businesses Through the CDAP Initiative

Faced with perception issues and limited adoption, the Canada Digital Adoption Program required a strategic review to optimize its communications, accelerate grant approvals, and expand its reach.

Communication and media

Transform CN2i's Reading Experience Through a Reimagined Digital Approach

In a context where free access to information, the rise of misinformation, and rapidly changing consumption habits are undermining traditional media models, Les Coops de l'information must continually reinvent themselves. Their objective: to preserve high-quality local news, while ensuring their economic sustainability.

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Associations

Optimizing the User Experience and Digital Performances of the DAF Program

Our team supports the Federation of Quebec Chambers of Commerce. (FCCQ), in promoting the Doing Business in French (DAF) program, an initiative that assists small and medium-sized businesses of 25 employees or less that are located in the Outaouais, Montérégie, Estrie, and Capitale-Nationale regions.

Associations

Connecting Immigrant Workers with Employers in Rural Areas Through the Un emploi en sol québécois (Employment in Quebec) Program

Deployed to promote the sustainable professional integration of newcomers to more rural areas, an inclusive, multi-channel communication strategy increased the program's visibility and generated a record number of registrations.

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Associations

Marketing the Visées Program Through a Strong Brand Identity, a Complete Website, and Multichannel Visuals

In collaboration with the Metropolitan Chamber of Commerce (CCMM) and the Federation of Chambers of Commerce of Quebec (FCCQ), we are marketing the Visées program, a concrete solution to the labor challenges faced by Quebec SMEs.

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Associations

Structuring an Engaging Digital Experience for Pratiques RH

We support the Federation of Quebec Chambers of Commerce (FCCQ) in the commercialization and promotion of Pratiques RH (HR Practices), a platform offering practical solutions in human resources management designed to meet the evolving need of Quebec's SMEs.

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Nonprofits (NPOs)

The Fabrique de la paroisse Notre-Dame: Communications in Service of Quebec’s Heritage

Bringing a living heritage into the present. Public relations, social media, and media platforms support the visibility and influence of Notre-Dame Basilica of Montreal and Notre-Dame-des-Neiges Cemetery, two historic sites administered by the Fabrique.